In 1988, Prada commissioned Albert Watson to create a book interpreting the company, past and present, in pictures. Questo è: Prada a Milano. Photographs by Albert Watson from an idea by Manuela Pavesi

"What is life if not the shadow of a fleeting dream?" - Umberto Eco
Scan from the Robert Longo book 'Men in the Cities'

"Do not part with your illusions. When they have gone, you may still exist, but you have ceased to live." - Mark Twain
What is your opinion on this thought?

"Talking about dreams is like talking about movies, since the cinema uses the language of dreams; years can pass in a second and you can hop from one place to another. It's a language made of image. And in the real cinema, every object and every light means something, as in a dream." - Federico Fellini

"Fantasy is a place where it rains." according to Dante, Italo Calvino beginning one of the most beautiful lectures of his
'Six Memos for the Next Millennium'